(2022 - 2024)
MindPrint Learning, Inc.
Education Technology Marketing Website
Conducted qualitative surveys and analyzed click-through rates, resulting in the reorganization of main menu items and optimization of drop-down list content to enhance usability and drive conversions.
Requested official logos from participating schools, converted them to grayscale, and organized them by membership level. To optimize user engagement, implemented a moving carousel for enhanced logo visibility.
Requested high-quality digital logos from business partners and linked each to their respective website landing pages.
Coordinated the collection of professional photos for key team members, edited and cropped them to fit a branded background, and collaborated with Development to ensure responsiveness across all devices before launch.
Collected official business award logos, organized and edited them, and linked each to its corresponding website.
(This carousel is an example. The live version is continuous and uninterrupted.)
Led a complete revamp of MindPrint’s student-teacher guidebook, implementing significant UX content changes for a successful launch.
In addition to UX content strategy, interface design, and quality assurance, all marketing flyers were optimized for verbal clarity and simplicity to align with evolving company targets and client needs.
